## Reach people who are actually moving – right when they’re ready to buy.

Our Marketplace will connect your brand to movers at the exact moment they need your services – and are actively shopping for them. Think of it like Expedia, but for relocation.

## Movers are the most valuable customers

## 31m

People move in the US every year, triggering more spending in a few weeks than most households do all year.

## ~$9,000

The average movers spend during the move window – across categories like TV, internet, insurance, smart home, storage, energy, and more.

## 4x more

Likelihood of movers to try new brands, and make most of their major purchases 30 days before their move date. Movers aren’t just spending – they’re switching.

## Updater marketplace = precise timing + built-in distribution

|  | Traditional channels | Updater Marketplace |
| --- | --- | --- |
| Audience targeting | Based on demographics or intent | Verified movers, using Updater’s Moving App weeks before a move date |
| Timing | Mid-move or post-move | Pre-move |
| Placement | Billboards, direct mailers, coupon books, paid search | Embedded in tools movers actually use |
| Personalization | One-size-fits-all messaging | Personalized by move date, location, and need |
| Order placement | Impression-based, hard to track | Fully shoppable – drives orders |

Movers plan 3 months out and spend the most 30 days before move day. Updater gets you in front of them – right when it matters.

## Why brands join Marketplace

1

### High-intent audience

We reach movers weeks before move day – when they’re actively spending.

2

### Plug & sell model

You show up in our flows. We handle compliance, targeting, UI, and integrations.

3

### Massive reach

Updater reaches over 25% of all US household moves annually.

4

### Flexible pricing models

Pay per lead, per order, or per conversion – whatever fits your business best.

## Who should join the Updater Marketplace

We’re selective about who joins, but if you provide things movers might need, we’d love to talk.

- TV
- Gas
- Packing supplies
- Internet
- Water
- Insurance
- Phone
- Smart home
- Truck rental
- Moving services
- Self storage
- Mobile phone
- Home security
- Home cleaning
- Mail forwarding
- Junk removal
- Home services
- Electric
- Deals & coupons
- Home improvement

## Join the Marketplace

Updater is the only Marketplace purpose-built for the move window. We’d love to show you how you can show up at the right time across our entire ecosystem of products.